Kevin DeYoung
Here’s a new blog I’d recommend checking out. It’s the site of Kevin DeYoung, one of the co-authors of Why We’re Not Emergent: By Two Guys Who Should Be.
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R.I.P. "Emerging Church"
Two things I want to point out.
“The informant (who worked for a publisher) leaned forward and said their [the publisher’s] marketing plans included dropping the “Emerging Church” brand within two years.”
We have a publisher, a marketing plan, and a brand. That should raise some red flags.
As David Wells would say, the consumer, not the Bible, is sovereign.
They are re-branding, that’s all there is to it. They are refining the form of Christianity they are selling.
Speaking of Mr. Wells and the Lausanne Covenant, I remembered this article of his from 9 Marks:
http://www.9marks.org/CC/article/0„PTID314526%7CCHID598016%7CCIID2376360,00.html
Seeing as how there is a marketing plan, I find the timing of the adopting of the covenant…convenient.
