How Can You Believe Anybody When Everybody is Selling?

This is part 1 of a series. You can read part 2 here.

Advertising has fundamentally changed the way we communicate information.

The millennial generation has been called “Generation Sell” by the New York Times. This generation has grown up under such an onslaught of individualism and advertising messages that entrepreneurship is second nature.

But where does the individual end and the brand begin?

A Fight for Survival

Newspapers, magazines, and television news always ran advertising. One article in The Atlantic explained that a typical newspaper business model includes 80% of revenue coming from ads and the remaining 20% from subscriptions, thereby requiring outlets to become advertising-delivery vehicles. But as people increasingly have started to go online for their news and sites like Craigslist killed the major revenue generator of classified ads, traditional media outlets have been put in a fight for survival. As subscriptions plummet, even more emphasis and dependence are put on advertising.

But the change in advertising is indicative of a deeper change in audience, an increasingly fickle one.

A Profound Shift in Focus

The PEW Project for Excellence in Journalism has documented this decline in revenue and their resulting shifts. These are some of the most significant changes they’ve found:

Popularity has become more important than consequence. Since outlets are depending on more eyeballs seeing their ads to bring in more revenue, stories are chosen that appeal to more people immediately rather than stories that might have long-term consequence or importance.

Speed is now more important than accuracy. With the decreasing attention span of people and increasing velocity of news stories, it’s become more important to be first with a story than to be accurate.

Opinion and argument are more important than information. Because outlets are focused on the rapid delivery of stories for the masses at the expense of hard information, the result is that personalities and outlets are known more for opinion and argument than actual information.

The Ensuing Effects

All of these are typified in the media outlet that is often referred to as a paradigm of this new, frantic model, the behemoth aggregator The Huffington Post, which Esquire’s Stephen Marche recently called, “The single most destructive force for intellectuals since the first Emperor of China because it convinces writers that their writing is really advertising for themselves.” But the effect is hardly limited to HuffPo.

Like it or not, the church is also not exempt from these effects. Much of Christian content today is also affected by the profound shifts above: popularity is more important than consequence, speed is more important than accuracy, opinion and argument are more important than information, and writing gets boiled down to self-promotion.

How are we going to counter these negative shifts today?

We must care more about correcting in truth instead of making rash criticisms.

We must write to promote Jesus and his gospel, not ourselves.

We must be known more for who we are for, than who we are against.

We must not sell truth short for the sake of popularity.

This article originally appeared on The Resurgence.

Being Spirit-Filled is all about Jesus

There are two usual errors people make in regards to the Holy Spirit: they either elevate him over the other two members of the Trinity, or they ignore him altogether. On one extreme it becomes hyper-individualized, experience-driven charismatic chaos. The latter is as warm and welcoming as North Korea in December. I pastor in the part of the country that birthed some of the largest charismatic movements of the past century, as well as some of the staunchest anti-charismatic churches. Most of the arguments that I heard involved the gifts of the Holy Spirit; as though they were the only activity of the Holy Spirit.. It wasn’t until later in my 20s that I saw two aspects of the Spirit’s work that helped me understand that being Spirit-filled is all about Jesus.

The Spirit Is All About Jesus

Before we get to that, I want to show that the Spirit is all about Jesus. We just spent the last two years as a church in the Gospel of Luke. Let’s look briefly at the Spirit’s work in that book.

  • Luke 1:35 — Jesus is conceived by the Holy Spirit in the virgin Mary.
  • Luke 1:41 — The Spirit fills Elizabeth and she prophesies about Jesus as Lord.
  • Luke 1:67 — The Spirit fills the formerly-mute Zechariah to prophecy about God’s plan of redemption being fulfilled in Jesus.
  • Luke 2:25 — The Spirit was upon Simeon who prophesied about Jesus, that he brings salvation.
  • Luke 3:22 — The Holy Spirit descended as a dove upon Jesus at his baptism and the Father revealed him as his beloved Son.
  • Luke 4:1 — The Holy Spirit filled Jesus and led him into the wilderness and sustained him through temptation.
  • Luke 4:14 — The Spirit filled Jesus with power and he taught in such a way that he was glorified by all.
  • Luke 4:17–19 — The Spirit inspired Isaiah to write about Jesus and his mission of redemption hundreds of years before he was born (Isaiah 61). The Spirit is upon Jesus for the rest of his ministry to empower him to be able to do what Isaiah foretold and what he proclaimed.
  • Luke 10:21–24 — Jesus rejoiced in the Holy Spirit about God’s plan for redemption being revealed to the disciples.
  • Luke 11:13 — The loving Father gives the Holy Spirit generously to those who ask him.
  • Luke 12:12 — Jesus promised the Holy Spirit would teach the disciples what they should say when they are called to testify before synagogues, rulers, and authorities.

What we see is that the Holy Spirit always reveals Jesus, in particular, his saving work. When you read Luke’s second book, Acts, you see the Spirit doing the same things through the early church. He doesn’t exalt a human. He isn’t there to give an experience for experience’s sake. The Spirit is sent by the Father through the Son to reveal Jesus as Lord, God, Savior, and King! It’s not about you or a place; it’s about Jesus.

The Hinge on Which All Turns

Martin Luther famously said that the church would stand or fall on the doctrine of Justification by Faith Alone. In his book, The Bondage of the Will, he says to Erasmus,

“… you, and you alone, have seen the hinge on which all turns, and aimed for the vital spot.”

What is the hinge he spoke about? The hinge is regeneration: whether or not mankind is born dead in their trespasses and sins, slaves to sin, and entirely unable to choose God on their own (wills that are bound)—or whether we are born with an innate goodness and freedom to choose God. That monergistic, or one-way, act of God in regeneration is the Holy Spirit’s work (John 3, Ezekiel 36, Jeremiah 31).

The Spirit Regenerates Our Dead Hearts

God sends the Holy Spirit to regenerate our dead hearts and give us new hearts, miraculously bring life where there was death, light where we loved darkness, and freedom where we were slaves.

The Spirit then works to convict us of sin, point us to the cross, and give us faith in Jesus’ finished work in our place for our sins, whereby we are justified (Romans 3–4). That work of convicting people of sin, leading us to the cross and repentance is what the Holy Spirit does in us until we die and meet Jesus face to face.

The primary means through which the Spirit works is through the proclamation of the gospel (Romans 10:14–17). This biblical imperative (2 Tim 4:2) is why we put such a large emphasis on preaching the gospel at Mars Hill Church.

What I came to see through the Bible and Luther was that being Spirit-filled was to be all about Jesus because to be Spirit-filled is to be gospel and cross-centered. To focus on the gifts of the Spirit, while good things, was to focus on secondary issues and to miss the Spirit’s primary ministry. Our justification and righteousness come from outside of us, in Jesus. Our faith, conviction of sin, and repentance also come from outside of us, by the work of the Holy Spirit. Before God, there is nothing we can account for on our own. Because of this, we can sing that, when we stand before the throne, we’ll stand in him complete, and we will lay our trophies down, all down at Jesus’ feet.

This originally appeared on the Mars Hill Church blog.

Five favorite books?

Great question. Here are the ones that come to my head in no particular order.

On Being a Theologian of the Cross by Gerhard Forde. Highly, highly recommend this one. It’s a commentary on Luther’s Heidelberg Disputation that shows the difference between a theologian of the cross and a theologian of glory - in our words, religion vs. the gospel. Powerful and devastating.

The Courage to be Protestant by David Wells. His first four books coalesced into an incredibly helpful critique of church and culture. Wells is a sociological theologian.

The Bondage of the Will by Martin Luther. Most people know Luther for the Five Solas, the Protestant view of salvation. What, unfortunately, most people don’t know is how that is applied. The Bondage of the Will is what he called “the hinge upon which everything turns”. He also said that if all of his writings were burned but one survived, he’d wish it was The Bondage of the Will. J.I. Packer’s intro is worth the price of the book alone.

Sex, Drugs, & Cocoa Puffs by Chuck Klosterman. Klosterman was a writer for SPIN, Esquire, and, I believe now, ESPN. Has some entertaining and sharp insights into culture.

A Heartbreaking Work of Staggering Genius by Dave Eggers. I read this in my early 20s and had never seen someone write with such power. The way he uses words and the way he can paint scenes is really unique. It is a fictionalized autobiography about how both of his parents died when he was 21 and he had to raise his 11 year old brother. This book was a Pulitzer Prize finalist. Eggers went on to write other highly acclaimed books as well as the script for Where The Wild Things Are. Lastly, he art directed Thrice’s album Vheissu.

Bonus:

Don’t Waste Your Life by John Piper. I think anyone in the church in their 20s should read this.

What about you?

This sweet little girl turned 1 today. She is an incredible blessing  and pure joy. It’s funny, I got married and I didn’t think I could  possibly summon any more love, then we had Eva. We’re so thankful for  our wonderful little girl!

This sweet little girl turned 1 today. She is an incredible blessing and pure joy. It’s funny, I got married and I didn’t think I could possibly summon any more love, then we had Eva. We’re so thankful for our wonderful little girl!

Lady Gaga: People Pleasing as a Maze With No Exit

I’m telling you, Stephen Marche is brilliant. In this article over at Esquire, he just summed up the end results of people pleasing, the fear of man, actual creativity vs. mimicking, and what that reveals about a generation in a few devastating key strokes.

Why did we all laugh at Björk when she wore a swan but cheered Gaga when she wore Kermits?

Was it because Björk’s radical openness is terrifying in its boldness and uniqueness whereas Lady Gaga’s subservience — her obvious posiness — is reassuringly slavish?

Don’t we all enjoy, in a sick way, how obviously she would do anything for our attention?

Why do we want that?

What is wrong with us?

Is it that Lady Gaga is representative, outside of whatever private crisis has led to her deep need to please, of a generational shift?

Isn’t it telling of the millennials that even their most radical pop star, their rock ‘n’ roll monster, is fundamentally a pleaser?

So doesn’t Lady Gaga represent, in the end, a profound closing of the collective soul rather than an energetic bursting-forth?

A maze with no exit rather than a path to new worlds?

Or in 2011 has everything worth saying been said and everything worth doing been done and ripping off the recent past will have to do?

That there is no escape from the maze and so all we can do is expand it?


While you’re at it, check out my other posts on Lady Gaga

What I Didn’t Learn About Manhood From Esquire

[This originally appeared on the Mars Hill Church blog]

I was originally assigned the task of looking at advice on how to be a man from a men’s magazine. Problem is, there wasn’t any.

Esquire’s June/July 2010 issue was called How to Be a Man. Appropriate. With a title that declarative and a tagline of “Man at His Best,” I was anxious to comb through it to see what they had to say about manhood. With a base circulation of 700,000 and competition like GQ, Maxim, and Details, Esquire is arguably one of the largest and most influential men’s magazines in the world. They’ve got to know what they’re talking about, right? Esquire’s website describes their audience as “the affluent and successful man.” Should be exactly what I’m shooting for here.

With Irony As Our Guide

Here’s the twist – and I’m putting it up front because that’s where I found it in the magazine – according to Esquire, you can’t define manhood or what it means to be a man. Here’s what the Editor-In-Chief wrote in his introduction to the issue:

There are no guides to manhood. Not really. We try on selves – constantly. We see traits exhibited by other men and we emulate them. We learn by example and trial. We keep trying. Those of us who’ve had fathers who were engaged in our lives always measure ourselves by them…Those of us – like our cover subject – whose fathers were absent develop in reaction to that absence and either triumph or collapse, or both. [Manhood is] a huge topic, impossible to be definitive about, and not all our advice will work. But look, we men are always gonna do stupid stuff. It’s who we are, and how we learn.

So, 20 pages in, and we’re already told that the thing this issue sets out to be, a guide for manhood, cannot exist. The trouble is, if you don’t define something, you certainly can’t issue a guide of how to do it, and so we’re left with the orphans running the orphanage. More precisely, the magazine is left with manhood being defined by what you individually consume, from clothes to technology to women.

The Blind Leading the Blind

Nonetheless, they proceed (boldly or foolishly, I don’t know) to fill the pages of the guide-that-isn’t-a-guide on manhood with the following:

  • Pg. 50: An essay about making more money instead of saving it, based on this explanation: “When I’m on my deathbed, I want to look back on a life of struggle and jihad. And I want my kids to know what work is.”
  • Pg. 52: Threesome etiquette.
  • Pg. 54: An answer to the question, “I heard a rumor long ago that if you simultaneously flushed all the toilets in a large public building, like a school, the plumbing would fail or burst under the pressure. True?”
  • Pp. 57-72: “The qualities we appreciate most in the places where we drink.” Basically, a 15-page bar guide.
  • Pp. 77-78: The essential $2,000 blazer and suits.
  • Pp. 87-88: An essay about our culture’s current infatuation with the ’80s in entertainment that ends with a call for responsibility to ensure that the next decade doesn’t end up with the same greed and phoniness.
  • Pp. 90-92: Car of the Year nominees.
  • Pp. 94-102: A story about ex-Congressman Eric Massa, who, according to the story, was brought down by clumsily trying to manipulate the media for his own gain. He comes across as bumbling and shameless. (How does this fit into the original “How to be a Man” theme? Maybe “How Not to be a Man”?)
  • Pg. 107: Two good questions – greatest example of someone stepping up as a man and what you’d wish you’d known at 18 – followed by three mediocre, 100-word answers.
  • Pp. 109-115: The cover story on Tom Cruise. According to the story, Tom was raised by a single mother and the main lesson he learned from his father was formulated in a question Tom asked himself when his father was on his deathbed, How can I not be that guy? Most of the lessons Cruise shares come from that lesson/question and are generally nice, but nothing pointed.
  • Pp. 116-125: “The Vital Organs: A guide to keeping your brain, heart, and balls healthy.”
  • Pp. 127-129: “How to Raise Men.” I had some hope for this article but, again, it contains more reflections on raising sons, where the writer explains why certain male traits are either overrated or underrated: tribalism and insolence (underrated), drive and optimism (overrated), etc. Ultimately it’s an entertaining article and you can tell the writer loves his sons and wants to do his best, but it’s hard to see how someone can leave the article and understand how to raise men better.
  • Pg. 130: An installment of Esquire’s trademark series, “What I’ve Learned,” this time, with Jon Favreau. Most of it was banal life lessons like “It’s the struggle that makes you who you are” and “You have to create the quiet to be able to listen to the very faint voice of your intuition,” or random observations like “Kids don’t want to be guitar players anymore. They want to be DJs,” and “You tend to gravitate to the things you grew up with.”
  • Pp. 133-137: A story about Shaq. Shaq talks about himself in the third person and says this about his ex-wife producing a show for VH1 called Basketball Wives, “It’s all marketing. All marketing for me. It keeps my name out there. I like it.”
  • Pp. 150-153: “How a Man Ages…Or Should.” Again, hoping I’ll get some tips on being man, I’m left with information about what I should be consuming during different decades of my life: men should graduate from Grand Theft Auto to Call of Duty at 24, from ordering what everyone else is having to a gin martini at 26, from renting to owning a tux at 27, and from ogling much younger women to ogling slightly older but still incredibly hot women at 53.
  • Pg. 170: “15 Things Not To Do Before You Die.” #3. Bunt in softball. #4. Start a fan club for yourself on Facebook. Noted.

One hundred and seventy pages later, I don’t know how to be a man. I learned some general life lessons and heard some nice stories about Tom Cruise and A.J. Jacobs’ kids, but I haven’t left the How to be a Man issue with any tangible instruction as to how to be a better man, let alone a better husband or father.

Misguided Guys

The truth is, as Granger pointed out at the beginning the issue, culture has ceased being able to define manhood, which makes creating a guide for it, well, misguided.

But the thing is, the fact that they would nevertheless promote the issue as a guide is revealing. Beneath culture’s ambiguity, men’s questions still lie tangled in video game controllers, bar tabs, and browser tabs of porn. As Esquire knows, men are built to learn and share knowledge. The problem is - as this issue illustrates clearly - if men go to the culture for the answer to the question of manhood, the answer is geared around consumption. Moreover, if there is no instruction, and young men aren’t learning from older men, there is no accumulated knowledge or collective wisdom, and each man is left to fend for himself, making the avoidable mistakes thousands of men have made before him, as he tries to define a hyper-relative sense of masculinity. The How to Be a Man issue is a harrowing example of that.

The rise of the Omega Male is the culmination of years, maybe decades, of unanswered questions. It only makes sense that if a question goes unanswered for long enough, people will stop asking or caring.

Go Boldly – with Wisdom – to Jesus

Pastor Mark put it well when he said that men need to know who they’re to protect, who they’re to defend, what truth is, what righteousness is, and what justice is. These are questions that resonate with every man and that God answers from the beginning of the Bible to the end, from the Garden of Eden in Genesis to the wedding feast in Revelation.

It takes a certain boldness to want to ask and answer those questions because their answers are costly, and it’s not just a desire for sentences in the imperative. A man isn’t going to be able to base his life on what he can buy with a credit card. For those of you brave enough to be asking the question of what it means to be a man, and selfless enough to commit to pursuing that, let’s look at what one passage says about Jesus.

Have this mind among yourselves, which is yours in Christ Jesus, who, though he was in the form of God, did not count equality with God a thing to be grasped, but made himself nothing, taking the form of a servant, being born in the likeness of men. And being found in human form, he humbled himself by becoming obedient to the point of death, even death on a cross.

Philippians 2:5-8

Jesus was in authority as part of the Trinitarian God but submitted to the authority of the Father and was obedient in coming to earth to take responsibility for the sin of His bride, the Church. Those four verses are but a glimpse of what truth, righteousness, justice, defending, and protecting look like. While our culture remains largely silent on the topic, we need more men to look to Jesus (cf: 1:25) and the Bible for answers to the question of what it means to be a man. For more on masculinity, as based on identity in Christ and not Call of Duty, check out these sermon series from the Mars Hill media library:

What Urban Outfitters Reveals About Their Customers

In the same way you can learn about what someone values by what they buy, you can learn about a group by looking at what a store sells them.

URBN

Urban Outfitters has 130 stores in the US, Canada, and Europe. On January 31st, Urban Outfitters Inc. reported $1.94 Billion in annual revenue (nearly doubled in the last 4 years). Their website claims that their “established ability to understand our customers and connect with them on an emotional level is the reason for our success.” They also claim to offer a “lifestyle-specific shopping experience for the educated, urban-minded individual in the 18 to 30 year-old range”.

Whenever Kim and I are down in the University District I like to stop by Urban Outfitters and look at their displays. The most basic thing I noticed a few months ago were that their non-clothing items can be broken into a few categories: books, photography, music, toys, household, and drinking.

Toys, Bowel Movements, & Me

Yesterday, after a trip to the dentist we did a quick run-through and here’s the glimpse of what connecting with the educated, urban-minded individual on an emotional level looks like.

Toys

Pee, Poo, & Bongs

Which is probably why I’m curious about what my poo is telling me.

A theologian and media-ecologist I read recently made the point that in a society immersed in the trivial and inconsequential, the only responses most of our culture are left with are irony and cynicism. When nothing matters, when everything feels fleeting and insignificant, how can people not be sarcastic and disenchanted? Similarly, in a recent article, the Atlantic described Omega Males like this: “He can be sweet, bitter, nostalgic, or cynical, but he cannot figure out how to be a man.”

Maybe that’s where this section comes in…

Labeled pint glasses and flasks.

The glasses aren’t just labeled, they’re labeled with titles like slut, pimp, ho, bitch, and hot mess, and slogans like “My Life Sucks”. Someone could say that they’re supposed to be ironic but that’s my point. If nothing matters, if everything is trivial and transitional, why not label oneself a slut, study my poop, and play with nostalgic toys from our childhood. Maybe you don’t own any of the above products but think about how those attitudes might pervade your friends or those around you.

When Urban Outfitters began, they were criticized for selling thrift store clothes back to hipsters for exorbitant prices. Somehow we missed that they’ve morphed into a corporation that sells our own cheap irony, cynicism, self-absorption, triviality, and nostalgia back to us at a far greater cost.